Hop Highland Tours

Privacy Policy

Explore Inverness Day Tours

Privacy Policy

Hop Highland Tours

Effective Date: 22/02/2026

Hop Highland Tours (“we”, “us”, “our”) is committed to protecting and respecting your privacy.

This policy explains how we collect, use and protect your personal data when you use our website or book a tour with us.

Our website:
https://hophighlandtours.com

We are the data controller for the purposes of UK GDPR and the Data Protection Act 2018.

1. Information We Collect

We may collect and process the following data:

1.1 Information You Provide to Us

When you:

  • Make a booking

  • Submit an enquiry

  • Contact us by email

  • Leave a comment on our website

We may collect:

  • Full name

  • Email address

  • Telephone number

  • Billing address

  • Booking details

  • Payment information (processed securely via third-party providers)

  • Any information you provide relating to health, accessibility or special requirements

1.2 Payment Information

Payments are processed securely via third-party payment providers (such as Stripe or your selected payment gateway).

We do not store full card details on our servers.

1.3 Website Usage Data

We may collect technical data such as:

  • IP address

  • Browser type and version

  • Device information

  • Pages visited

  • Time and date of visit

This data helps us improve our website and protect against fraud or abuse.

2. How We Use Your Information

We use your data to:

  • Process and manage your booking

  • Communicate with you regarding your tour

  • Send booking confirmations and invoices

  • Provide customer support

  • Comply with legal and tax obligations

  • Improve our website and services

  • Prevent fraud and ensure security

We will only use your data where we have a lawful basis to do so under UK GDPR.

3. Lawful Basis for Processing

We process your personal data under the following lawful bases:

  • Contractual necessity – to provide the tour services you have booked

  • Legal obligation – for tax and accounting requirements

  • Legitimate interests – to operate and improve our business

  • Consent – where you have opted in to marketing communications

4. Marketing Communications

We will only send marketing emails if you have opted in or where permitted under applicable law.

You may unsubscribe from marketing communications at any time.

5. Cookies

Our website uses cookies to:

  • Enable website functionality

  • Improve user experience

  • Analyse website traffic

  • Protect against spam

You may control cookies through your browser settings.

Some third-party services embedded on our website (such as video or map providers) may also use cookies.

6. Data Sharing

We do not sell or rent your personal data.

We may share your information with:

  • Payment processors

  • Booking and website hosting providers

  • Accountants or legal advisors (where required)

  • Regulatory authorities where legally required

All third parties are required to respect the security of your personal data.

7. Data Retention

We retain personal data only for as long as necessary to:

  • Fulfil the purposes we collected it for

  • Comply with legal, tax or accounting obligations

Booking and financial records may be retained for up to 6 years in accordance with UK tax requirements.

8. Your Rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you

  • Request correction of inaccurate data

  • Request deletion of your data (where legally permissible)

  • Restrict processing

  • Object to processing

  • Request data portability

To exercise your rights, please contact us using the details below.

9. Data Security

We take reasonable technical and organisational measures to protect your personal data from:

  • Unauthorised access

  • Accidental loss

  • Misuse

  • Disclosure

However, no online system can be guaranteed 100% secure.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites.

11. Contact

If you have any questions about this Privacy Policy or how we handle your data, please contact us via the contact details provided on our website.

12. Google Analytics

12.1 We use Google Analytics to collect information about how visitors use our website.

12.2 Google Analytics collects information such as:

  • Pages visited

  • Time spent on pages

  • Device type

  • General geographic location

  • Referring websites

12.3 This information is anonymised and used to help us improve our website and services.

12.4 Google may process this data on servers located outside the United Kingdom.

12.5 You can control or disable cookies through your browser settings.

For more information, please see Google’s Privacy Policy:
https://policies.google.com/privacy